Bulk mail sizing options include three categories: ![]() This is because bulk mail offers more sizing options for your mail. When it comes to design opens, bulk mail offers more flexibility in terms of messaging, layout, and overall design. Learn the differences between Every Door Direct Mail and bulk mail in terms of design options, response rate, price, and more below. Therefore, which is best for your business depends on what you are looking for. Direct/Bulk Mail: Which is Better for Your Business?īoth bulk mail and Every Door Direct Mail have their pros and cons. This allows you to send targeted messages to a specific audience. Unlike EDDM, you need to own or purchase a mailing list and print those addresses onto your mail. What is Bulk Mail?īulk mail is first class or standard mail. This means you can send a generalized message to a large number of people in one geographical area. EDDM does not use a mailing list, but instead delivers mail to each mailbox on a carrier route. What is Every Door Direct Mail (EDDM)?Įvery Door Direct Mail, or EDDM, is a cost-efficient type of direct mail service that the United States Post Office provides. United GMG breaks down the differences between Every Door Direct Mail vs. ![]() So, which type of direct mail is best for your particular business? The truth is, it depends on what factors are most important to your organization and what your goal is. While many organizations choose to send bulk (first class or standard) mail, there is also the option to send Every Door Direct Mail (EDDM). When sending out a direct mail piece, you may wonder which type of direct mail is most effective for your business to send.
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